In brief
- Solana meme coin Rizzmas has surged over the past 24 hours.
- The most recent surge comes a year after the token hit a whopping $94.26 million market cap, during 2024’s festive meme coin bull run.
- The Rizzmas team says that it has big plans for December, including New York City billboards, to attempt to break last year’s high.
Christmas is approaching, and Solana meme coin traders are getting into the festive spirit—with the Pump.fun-created token Rizzmas surging 54% to a market cap of $4.38 million on Tuesday, before pulling back slightly.
Rizzmas soared to a $94.26 million market cap in late November last year, before crashing 98% to $1.76 million by the new year. It then lay mostly dormant throughout 2025, hitting a low of $602,150 in March. Since then, it has soared more than 600% to a market cap of $4.38 million, according to DEX Screener, before retracing 12% to $3.82 million. In fact, the meme coin weirdly hit a local high market cap of $11.15 million in August.
Throughout this period, the Rizzmas meme coin community takeover, or CTO, team has been grinding away in the hopes of making the token reach “its full potential.” The team has rolled out an iOS mini-game app, which the team said uses ad revenue to burn Rizzmas tokens, released merchandise, and has started to create Christmas-themed content. And this is just the start, the team told Decrypt.
“We planned and are planning a LOT of things for our biggest month,” Naka Kash, Rizzmas CTO core team, told Decrypt. “NYC billboards, collabs with big names, Rizzmas lottery, CoinMarketCap boosts, new burning mechanisms powered by the community, huge real-life marketing campaigns, and more.”
Rizzmas is just one of countless seasonal or event-driven meme coins that surge in popularity throughout the year. Oftentimes, the event is darker than Christmas celebrations, with meme coins surging when a celebrity dies or when the anniversary of the 9/11 terrorist attack approaches. Usually, the success of these tokens is temporary as hype and attention quickly wanes once the event has passed.
However, the team behind Rizzmas has attempted to move beyond this fate by evolving the meme to mean rizz more, Kash explained. That’s because rizz is short for charisma and Gen Z slang for flirting with someone, while mas is the Spanish translation for more—thus making the meme flirt more.
That said, at its core Rizzmas is a festive meme. Last year, it found itself leading a surge for Christmas-themed meme coins right in the middle of meme coin season.
At the time, its token launchpad Pump.fun peaked by deploying 42,000 tokens every day, had a daily revenue of almost $5 million, and processed $3.1 billion in weekly volume. These figures have dropped significantly. Now, Pump.fun creates just 21,800 a day, attracts $750,000 in daily revenue, and $568.3 million in weekly volume, according to Dune data.
“We understand that the trenches and the market as a whole are not the same as they were last year,” Kash told Decrypt. “But we take on the challenge, we believe in what we’ve built, we aim to be the gold standard for Solana, and show that in this space of scams and rugs, there are legitimate projects too. We will continue to build and grow Rizzmas regardless of the market conditions.”
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