- Avalanche is set to power a new era of royalty payments on-chain.
- The blockchain platform is partnering with Record Financial, a pioneering technology firm in the music industry.
- Collaboration will allow Record to harness the power of blockchain to deliver instant, verifiable payouts.
The Avalanche team announced its collaboration with Record on Thursday, a move that could accelerate payments as well as empower creators amid blockchain adoption across creative economies.
AVAX, the native token of Avalanche, has gained slightly as bulls try to hold onto key support levels.
Record Financial and Avalanche partner to boost royalty payouts
Payments across the music industry are getting a digital innovation makeover, with a new ecosystem designed to remove the delays, opaque accounting, and uncertainty.
These issues continue to plague the industry.
Record Financial is positioning its platform at the centre of a structural shift in how royalties are tracked and paid.
Built natively on Avalanche, the system is designed to aggregate and standardise royalty data drawn from multiple sources.
Traditional royalty workflows rely on publishers and distributors, all of which process earnings from streams, downloads and live performances through slow, manual and cross-border channels.
Those delays — often stretching for months — can materially reduce earnings and opportunities for creators.
Record aims to leverage its growing traction and Avalanche’s on-chain capabilities to overhaul the process, creating a unified, verifiable ledger that reconciles data in real time.
The platform is structured to support payouts in stablecoins such as USDC, delivered directly to creators’ digital wallets.
Travis Garrett, chief executive officer of Record Financial, said:
“Blockchain offers the music industry an opportunity to rebuild its financial foundation on transparency. By combining our data infrastructure with Avalanche’s speed and scalability, we are solving issues that have constrained the industry for generations like delayed payments, missing checks, and the lack of ownership clarity.”
Collaboration builds on Record’s footprint, which already includes major players such as Armani White, Lil Tjay, and A$AP Ferg.
Morgan Krupetsky, vice president of onchain finance at Ava Labs, added:
“Record is a powerful example of how blockchain can modernize legacy industries. Music royalties represent a market of more than forty billion dollars annually, and bringing that infrastructure onchain creates fairness, efficiency, and new economic possibilities for creators worldwide.”
AVAX price outlook amid blockchain adoption
The Avalanche ecosystem’s native token, AVAX, plays a crucial role in powering transactions and securing the network.
Its market performance is thus a key indicator of the platform’s momentum.
As of November 20, 2025, the token traded near $13,58, down 2% in the past 24 hours.
The token is down 19% over the past month.
Spot exchange-traded funds buzz, treasury allocations and regulatory developments have previously helped AVAX.
However, the latest downturn comes amid macroeconomic headwinds that have also driven Bitcoin to lows of $88,000.
The AVAX price may mirror the declines and drop to $10 before bouncing back to above $20 as cryptocurrencies recover.
