The bitcoin corporate adoption world is increasingly dominated by a single player — Strategy — even as adoption among smaller firms continues to grow.
According to BitcoinTreasuries.net’s January 2026 Corporate Adoption Report, Strategy accounted for more than 90% of net new corporate Bitcoin purchases last month, underscoring its outsized influence on the sector.
January saw Strategy acquire 40,150 BTC, ending the month with a staggering 712,647 BTC on its balance sheet.
According to the report, these purchases represented 93% of gross public-company buying and 97.5% of net additions after sales, single-handedly restoring sector-wide accumulation to levels last observed in late summer.
Public companies collectively now hold roughly 1.13 million BTC, with Strategy responsible for nearly two-thirds of that total, according to the report.
Strategy’s management continues to tie its BTC accumulation to a long-term treasury strategy. In its Q4 2025 disclosure, the firm outlined a seven-year plan that projects roughly 2.5x growth in Bitcoin per share by 2032.
Under an aggressive scenario assuming a 14% annual Bitcoin yield, Strategy targets 492,000 sats of BTC per share. Even more cautious forecasts imply steady growth in per-share exposure, positioning Strategy as both a large holder and a deliberate duration bet on BTC as a treasury reserve asset.
Earlier this week, Strategy said they bought 1142 bitcoin in the week prior.
Digital credit is gaining traction
Beneath the headline accumulation story, a new funding layer is emerging. BitcoinTreasuries.net’s digital credit dashboard tracks preferred shares and hybrid instruments that straddle equity and debt.
Strategy’s own STRC, STRD, STRF, and STRK dominate this space, alongside products from Strive, STRE, and Metaplanet.
Yields range from roughly 4.9% on Metaplanet’s MERCURY to low-teen rates on Strategy’s STRC and Strive’s SATA.
A core cohort of repeat bitcoin buyers
The corporate Bitcoin market is no longer defined solely by headline names. Among 194 public companies holding Bitcoin, roughly one-third have been adding at least 1 BTC per day on average since adopting a treasury strategy, according to the report.
Twenty firms now accumulate 10 BTC per day or more. Treasury-focused companies continue to lead, collectively adding an average of 357 BTC per day over more than five years, outpacing newer entrants like Twenty One Capital and Bitcoin Strategy Treasury Company.
Mining companies also contribute significantly, holding around 124,833 BTC — about 11% of total public-company holdings — led by MARA, Riot, Hut 8, and CleanSpark.
Yet, miners turned net sellers in January, with Riot and Bitdeer reducing their balances, leaving the sector with a net loss of 290.9 BTC.
New entrants, tighter concentration
Despite market volatility, new corporate BTC buyers keep emerging. Since October 2025, BitcoinTreasuries.net added 21 new treasuries across South Korea, the U.S., China, Japan, and Canada, contributing roughly 880 BTC — about 3% of non-Strategy purchases — signaling growing adoption.
At the same time, ownership concentration is rising: the largest balance-sheet buyers now control an increasing share of corporate BTC, even as more companies hold smaller amounts.
The “treasury trade” faces a stress test amid a market pullback. BTC dipped below $65,000 in early February, sending treasury-centric stocks down 30–35%.
Total tracked corporate, ETF, government, and institutional holdings now exceed 4.08 million BTC, with public-company treasuries growing from 620,000 BTC to 1.15 million BTC since early 2025.
